For premium manufacturer for all product lines such as Dell Computer, the presence of the latest operating system is always eagerly anticipated. The presence of Dell Windows 8 is believed to be a momentum to speak much on the premium segment of the tablet PC.
According to the Senior Marketing Manager of Dell Indonesia Willy Hendrajudo, it is still focused on the premium segment of middle-market products over the price is quite high.
"We're still focused on playing in the mid to high segment for the consumer. 600-700 USD range or start from U.S. $ 7 million for the mid level and USD 2000-3000 or start from U.S. $ 15 million for a high level," he told detikINET after introducing Agnes Monica as a brand Dell ambassador, at the Hotel Indonesia Kempinski, Jakarta, Tuesday (08/28/2012).
According to him, the figure of Agnes suitable for the iconic premium Dell. "The selection of Agnes over the formation of a brand character because he's going international and followernya in social media are more than five million," said Willy.
Personal Agnes dynamic and creative musical creations judged capable fused well with the XPS label for young creative professionals and mobile.
For the segment, Dell is also square off with the release of the tablet PC operating system Windows 8 is planned to come after Microsoft announced the official release.
"Probably around October we launched the XPS 12 tablet PC Windows 8. We will present a touch screen device more. Maybe this year there are 1-2 kinds.
"Since we left the smartphone, now we focus on the tablet. Previously existing Android base, but we are waiting for the momentum of Windows 8," said Willy.
Tablet PC's XPS 12 will not only pure tablet, but the convergence is with a laptop. "We call it hybrid tablet. Price later, probably in the range of USD 1500-1700. But this has not been fixed. We may also release a pure tablet in the XPS 11, is also uncertain because it is still waiting for confirmation of Windows 8," he said.
Willy believes, tablet convergence will still be attractive even if expensive. "Convergence is factornya reply form (the body) can be as thin tablet that can be sold," he said.
In addition to tablets, Dell will release a premium desktop. "We have a desktop folding. Unlike all-in-one ever. Costs about U.S. $ 2200," he said.
By playing in the premium segment, Dell admitted he will focus on the pursuit of large-scale sales target and prefer to maintain its market position as an expensive product.
"Our market share is not too concerned. From IDC, a premium product that only 35% to 40% of the total market. Market share we are now just 5-6%. Least being our only competitors Sony and HP," said Willy.
